As the world of blogging grows and grows,
us bloggers are all wondering the same thing:
Who is reading my blog?
us bloggers are all wondering the same thing:
Who is reading my blog?
As I continue my education on social media, I am learning how important online tools are in the public relations profession. And even more important is how to measure your success online.
Measuring your blog allows you to discover what drives the consumer to buy, who are your loyal visitors and how you should tailor content to different demographics to make your blog as successful as possible.
Measuring your blog allows you to discover what drives the consumer to buy, who are your loyal visitors and how you should tailor content to different demographics to make your blog as successful as possible.
There are general “engagement” metrics that should be apart of your monitoring:
To track most of these metrics you can use well-known web analytics tools such as Omniture and Google Analytics.
There are several other things you should look at when measuring your success or lack of for your social marketing efforts.
Some things to consider other than the ‘engagement’ metrics are:
Metric #1 Reading content
Lets say you want to look at who is reading your blog and where they are coming from. You can run a Google Analytics or Omniture analytic report to show you what’s the most popular content on your site, the time the visitor spent on your site, where they are coming from, and the bounce rate.
Metric #2 Contributing content
Comments left by readers is a quick and easy way to monitor the actual number of visitors who are interacting with your blog and you.
Metric #3 Who is booking marking your blog and your posts?
There are a couple of ways you can do this, you can use your analytic tool and run a click map report to see how many web visitors are clicking on the social bookmarking icons. Or you can create profiles in each of the bookmarking sites, such as Digg, Delicious, or Technorati and search for your blog’s URL.
Metric #4 Subscribing to a RSS feed
Your subscription measures how many visitors are subscribing to your RSS feeds.
Metric #5 Emailing Posts
If you allow your readers to email your posts, you can use your blog platform tool like Blogger or Wordpress to see how many emails are actually being sent from your site.
The main reason for social media measurement is to grasp an understanding of your visitors: Who are the loyal readers? What do they do on your site? What posts are popular among them? Learn about those people who visit your site. With a better understanding of your audience, you are able to cater directly to them.
Remember not to look at one report or one number, viewing a single metric result will not give you what you need to make the needed changes or quality decisions for your blog. Research and development each metric, each step and you will be provided with comprehensive measurement of your social media program.
- Unique visitors
- Time spent on site
- Total time spent per user
- Frequency of visits
- Depth of visit
- Conversions
To track most of these metrics you can use well-known web analytics tools such as Omniture and Google Analytics.
There are several other things you should look at when measuring your success or lack of for your social marketing efforts.
Some things to consider other than the ‘engagement’ metrics are:
Metric #1 Reading content
Lets say you want to look at who is reading your blog and where they are coming from. You can run a Google Analytics or Omniture analytic report to show you what’s the most popular content on your site, the time the visitor spent on your site, where they are coming from, and the bounce rate.
Metric #2 Contributing content
Comments left by readers is a quick and easy way to monitor the actual number of visitors who are interacting with your blog and you.
Metric #3 Who is booking marking your blog and your posts?
There are a couple of ways you can do this, you can use your analytic tool and run a click map report to see how many web visitors are clicking on the social bookmarking icons. Or you can create profiles in each of the bookmarking sites, such as Digg, Delicious, or Technorati and search for your blog’s URL.
Metric #4 Subscribing to a RSS feed
Your subscription measures how many visitors are subscribing to your RSS feeds.
Metric #5 Emailing Posts
If you allow your readers to email your posts, you can use your blog platform tool like Blogger or Wordpress to see how many emails are actually being sent from your site.
The main reason for social media measurement is to grasp an understanding of your visitors: Who are the loyal readers? What do they do on your site? What posts are popular among them? Learn about those people who visit your site. With a better understanding of your audience, you are able to cater directly to them.
Remember not to look at one report or one number, viewing a single metric result will not give you what you need to make the needed changes or quality decisions for your blog. Research and development each metric, each step and you will be provided with comprehensive measurement of your social media program.
"If you can't measure it, you can't manage it.”
Helpful sites and online tools for social media measurement:
KDPaine's PR Measurement Blog
Omniture
Google Analytics
Digg
Delicious
Technorati
KDPaine's PR Measurement Blog
Omniture
Google Analytics
Digg
Delicious
Technorati
Posts
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